GC.Mart Mystery核市奇谭
「核市奇谭」 是机核网旗下的图书品牌。随着核市奇谭书籍和原创产品的选品和设计上不再局限于”奇幻“和“恐怖”，需要一个更轻松、包容度更高的视觉来符合现在与未来的品牌定位。因此，在原始 Logo 的基础上，优化了配色、简化了图形 Logo，呈现出了这个全新的核市形象。 新的图形 logo 是有着一只眼睛的展开的书，保留了原始图形 Logo 的眼睛元素保持神秘感的延续，并将“书”这个核市的核心元素加到了Logo里，这两个元素分别取核市奇谭文字 Logo “奇”和“谭”的一个笔画进行调整并组合而成，保证最终的一致性。
除此之外，还根据新的 Logo 为核市奇谭创作了一个全新的 IP 形象。
“GC. Mart Mystery” is the book brand of GCORES. With the selection and design of books and original products no longer limited to “fantasy” and “horror”, a lighter, more inclusive vision is needed to fit the brand's positioning now and in the future.Therefore, on the basis of the original logo, we optimized the color scheme, simplified the graphic logo, and presented the new image of GC. Mart. The new graphic logo is an unfolded book with one eye, retaining the eye element of the original graphic logo to maintain the continuation of the mystery, and adding the “book”, the core element of GC. Mart. To the logo, the two elements were taken from GC. Mart’s character logo “Qi” and “Tan” a stroke adjustment and combination of the two elements respectively.
In addition, a new IP image was created for GC. Mart based on the new logo.
Graphic Design ｜ midoriii
Motion Graphic ｜ Pei Wenkai